Groupon promotion administrative solution using TicketSwitch

GROUPON VOUCHER REDEMPTION

Prior to now, it has been difficult for the entertainment and attraction industry to engage fully and easily with the burgeoning social buying and voucher market. The problems have included lack of control over inventory and dates / numbers of redemptions, payment terms many months after the performance or date attended and overly complex logistical administration systems that cause such schemes to have a huge time and cost impact on box office and front of house teams.

THE BRIEF

Ingresso was approached by one of the UK’s largest touring theatre promoters to help fulfill voucher redemption with one of the popular social buying sites for one of their shows at a mid scale UK venue.

THE PROPOSED SOLUTION

Commercially we were able to negotiate preferential payment based on potential future volume and commission terms enabling a deal that made financial sense for the producer and the venue. Logistically we were able to automatically confirm the voucher codes delivered by the buying site and redeem all sales directly into real time inventory with no intervention or manual administration for the box office.

EXECUTION

We were able to limit a certain number of redemptions per performance and match these to specific seats within the house. This meant that the bookers received surety of their tickets immediately and limited after sales customer care issues. We were able to manage the financials through our escrow account ensuring that monies were paid promptly to the relevant parties. We were able to set this up and manage this on behalf of the producer and the venue meaning additional administration was limited.

RESULTS

Over 150 tickets sold within the first few hours, booked directly onto the venue box office. The venue received no complaints, no issues with markbacks and no duplicates. One very happy producer and a relieved box office and venue team! 

TESTIMONIALS

Regional Theatre Box Office Manager

“It’s been straight forward – with a very smooth admin process”

“Definitely helped raise the profile of the show and sold lots of tickets quickly and efficiently”

Regional Theatre Box Office Manager

“Far easier process because the customers have already been allocated their seats”

“Most customers printed their vouchers at home, so there was much less admin our end”

“I’d definitely suggest using Ingresso if another producer/promoter wanted to run a groupon” 

West End Box Office Manager

”Ingresso is a well run organisation who are very easy to deal with”

“Voucher deals are the flavour of the month, this was a popular deal that was sensibly priced, sensibly allocated and very easy to work on” 

West End Box Office Manager

“We’ve had no problems”

“From a venue’s point of view it has been easy and stress-free”

“We’d run it again like this”